1. Strictly necessary
These make the site work and need no consent under the Danish Cookie Order (implementing Article 5(3) of the ePrivacy Directive).
| Name | Type / set by | Purpose | Duration |
|---|---|---|---|
| kbd-consent-v1 | Browser local storage | Remembers your cookie choice so the banner is not shown on every page | Until you change it or clear site data |
| kbd_csrf | First-party cookie | Security token that protects the pitch and contact forms against cross-site request forgery; set only when a form is used | 2 hours |
2. Advertising measurement — only with your consent
If you click Accept (or switch it on under Preferences), the Microsoft Advertising Universal Event Tracking (UET) tag may load and set the cookies below to measure whether visits came from our Microsoft Advertising campaigns. If you click Reject, nothing is loaded from Microsoft and none of these are set.
| Name | Type / set by | Purpose | Duration |
|---|---|---|---|
| _uetsid | Microsoft (bat.bing.com) | Links actions during a visit to a Microsoft Advertising click | 1 day |
| _uetvid | Microsoft (bat.bing.com) | Recognises a returning browser across visits for conversion measurement | 13 months |
| MUID | Microsoft (bing.com) | Microsoft user identifier used for advertising measurement | 13 months |
Status on this version of the site: no Microsoft UET tag is configured, so none of these cookies are set even if you accept.
3. Microsoft Consent Mode v2
Before any tag can run, the site sends Microsoft’s consent signal with ad_storage set to denied. Your choice updates it to granted or keeps it denied. This is Microsoft Consent Mode v2 as supported by UET; the default is always denied.
4. Changing or withdrawing your choice
Use “Cookie settings” in the footer or the button above at any time. Rejecting is as easy as accepting, and the site works the same either way. You can also delete cookies and site data in your browser. How Microsoft processes data is described in its privacy statement. Personal data in general is covered by our Privacy Policy.